Babson Magazine

Spring 2013

News, Notes + Nods


Elizabeth Truong

Elizabeth Truong (shown with her daughter, Sasha), emails, “I invented Smoobee, the ‘Magic No Cry’ hairbrush (, and launched the company in February 2012. The brush is now available online and in more than 50 stores, and the company is growing by leaps and bounds. Smoobee combines design elements from the best adult hairbrushes on the market, taking the ouch out of brushing. And little girls can customize their Smoobees with gem stickers. This is my weekend passion; during the week, I am the chief investment officer at Landmark Residential, a $2 billion real estate firm.”