Babson Magazine

Summer 2018

News, Notes + Nods


Jeffrey Merrihue, MBA’85

Jeffrey Merrihue is a marketing and social media veteran who held senior positions at Kellogg’s, Nabisco, and Accenture before founding Mofilm, a content sourcing company he sold in 2015. In 2012, he founded XtremeFoodies, which he says is “the world’s largest network of local food experts.” Jeffrey claims to be the only person to have eaten at all the restaurants on The World’s 50 Best Restaurants list since 2010. His new venture, partnering with the founder of Umami Burger, is Heroic Deli, a Santa Monica eatery aiming to reinvent a sandwich classic. He emails, “The hero hasn’t changed in 100 years. Heroic Deli will revolutionize that.”