Babson Magazine

Spring 2013

News, Notes + Nods


Frank Leone

Frank Leone emails, “My new book, Marketing Healthcare Services to Employers: Strategies and Tactics, addresses an emerging opportunity. Marketing health-care services to employers presents a new delivery paradigm, one that commands unique and aggressive sales and marketing strategies. The book is intended for health-care professionals, employer based human resource officers, marketing professionals, and marketing students.” Frank founded the National Association of Occupational Health Professionals ( and has been its executive director since 1990.